• At New West, we are pioneers of a new frontier—one where tradition meets opportunity. Rooted in the timeless values of the American West—family, freedom, and integrity—we are dedicated to preserving the legacy of Western sports and culture through innovative investments. Our mission is to give everyone the chance to be part of the Western lifestyle while offering access to first-of-its-kind alternative investment opportunities.

    New West isn’t just about investing in horses; it’s about investing in a way of life. We bring together passionate individuals who share a love for the Western spirit and a desire to make a meaningful connection to one of the most iconic symbols of America: the performance horse.

  • New West offers fractional ownership opportunities in elite Western performance horses, starting with cutting horses, the heart of competitive Western sports. Through our platform, you can own a share in individual horses and breeding rights as part of an asset bundle carefully selected to maximize potential earnings.

    We manage every step of the journey, from horse acquisition and training to competition and breeding programs. Our team of industry experts works with trainers, veterinarians, and financial advisors to ensure that your investment thrives while preserving the health, care, and success of these magnificent animals.

    With New West, you aren’t just a spectator—you’re an owner and partner in an investment that connects you to the heart of the American West.

  • How You Can Be a Part of It

    Becoming an investor with New West is as easy as saddling up and riding into new territory.

    1. Choose Your Horse: Browse our curated offerings of performance horses. Each horse is part of an asset bundle, including future breeding rights and earning potential.

    2. Purchase Shares: Invest at a price-per-share model that fits your goals. Ownership is simple, transparent, and SEC-qualified, managed through our trusted brokerage partners.

    3. Watch Your Investment Grow: As your horse competes and earns, you’ll receive disbursements based on its success. You’re part of a team working toward the same dream.

Own a Piece of Cutting Horse Greatness

Competitive cutting horses can range from $20,000 to over $1 million, making ownership out of reach for most horse enthusiasts. But at Real Cowboy Capital, we believe the Western dream should be for everyone—not just the elite.

That’s why we’ve created a way for "the little guy" to have a stake in some of the greatest horses in the industry and watch them compete at the highest levels of competition. Through micro-share ownership, you can be part of the action, share in the success, and invest in the legacy of elite cutting horses—without breaking the bank.

Our History

The Legacy of Wiens Ranch: Rooted in the West, Driven by Tradition

At New West, the spirit of the American West is more than a way of life—it’s a legacy we’ve built for generations. For decades, Wiens Ranch has stood as a testament to hard work, family values, and an enduring love for Western traditions. Nestled in the heart of Colorado, our ranch has long been home to some of the most legendary cutting horses in the industry.

A Heritage of Excellence

Wiens Ranch has earned its reputation as a cornerstone of Western performance horse breeding, producing champions that carry the legacy forward. The numbers speak for themselves:

The Smart Look – A name synonymous with greatness, this Hall of Fame mare became one of the most iconic producers in cutting horse history.

  • Earnings: $48,723.13

  • Producer of: $1,958,539.46

  • 29 NCHA money earners

  • Only dam to ever produce the winner of all three Triple Crown events, sired by three different sires.

Smart Lookin Hi Brow – 1999 Derby Champion (sired by High Brow Hickory)

  • Earnings: $221,928.50

  • Producer of: $614,498.11

One Smart Lookin Cat – 2003 Futurity Champion (first High Brow Cat to win the Futurity)

  • Earnings: $226,121.87

Dual Smart Rey – 2006 Super Stakes Champion (sired by Dual Rey)

  • Earnings: $330,436.16

  • Sired over $15,000,000 in earnings

WR This Cats Smart – 2006 World Championship Finals Champion (sired by High Brow Cat)

  • Earnings: $236,474.29

  • Sired over $19,000,000 in earnings

SVR Reyl Smart – 2011 Super Stakes Reserve Champion

  • Earnings: $276,622.54

Sannman – 2014 Breeders Invitational 3rd place finisher

  • Earnings: $201,100.13

Wiens Ranch’s influence extends across generations, producing sires and dams that have defined the cutting horse world. With champions like Rollz Royce ($353,871.60) and Shining Madonna ($218,133.85), the legacy only continues to grow.

Sharing the Western Way of Life

At Wiens Ranch, our love for the Western way of life is a flame we keep burning—and one we’re passionate about sharing with others. The values that built the West—hard work, integrity, free enterprise, and family—are the same values that guide us today. They’re not just part of our story; they’re part of yours, too.

Cowboy Capital is our way of opening the gates, allowing others to become part of this tradition. Whether you’re an investor, a member, or a fan of Western sports, this is your opportunity to live the dream, own a piece of history, and share in the success of exceptional horses.

Preserving Tradition, Building the Future

We believe the legacy of the West is worth preserving—not just for today, but for generations to come. Our horses are more than champions; they’re symbols of what’s possible when grit, vision, and dedication come together.

Join us at New West as we honor the past, celebrate the present, and build the future of Western performance horses. The spirit of the West lives here—and now, it can live with you.

Tom Wiens on The Smart Look

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