Becoming An Investor

How It Works: Becoming a New West Investor

At New West, investing is simple, exciting, and accessible for anyone who dreams of being part of the Western performance horse world. Here’s how you can own a share of the legacy and experience the thrill of Western sports ownership firsthand:

Step 1: Identify Your Investment

New West offers fractional ownership opportunities in elite Western performance horses. Your investment may include individual horses, breeding rights, and other related assets, carefully chosen to maximize performance and potential earnings.

Transparency: Each offering includes detailed information about the horse, including its pedigree, performance history, purchase price, and future potential.

Example: Series “High Plains Hero ’24” consists of 5,000 shares, valued at $100 per share.*

Step 2: Purchase Shares

Once you’ve selected the Series you want to invest in:

Decide how many shares you’d like to purchase.

Complete your purchase through our secure platform, qualified by the Securities and Exchange Commission (SEC).

You now officially own a fractional share in the horse or asset bundle!

Step 3: Track Your Investment

As an investor, you’ll receive ongoing updates and reports:

- Performance Updates: Stay informed about your horse’s training, competition results, and any breeding successes.

- Financial Reports: Transparent updates on earnings, expenses, and disbursements.

- Insider Content: Enjoy videos, trainer interviews, and behind-the-scenes looks at your horse in action.

Step 4: Potential Earnings

Your investment generates returns based on the performance and earnings of the horse or asset bundle. Earnings may come from:

- Competition Winnings: Earnings from cutting horse competitions and other events.

- Breeding Income: Revenue generated from breeding rights and stud fees.

- Asset Sale: If the horse or breeding rights are sold, investors share in the profits.

Earnings are distributed proportionally based on the number of shares you own.

Cost Breakdown

Each share price reflects the following:

  1. Asset Cost: The horse’s purchase price, bloodstock fees, and taxes.

  2. Brokerage Fee: SEC qualification and broker-dealer facilitation.

  3. Management & Due Diligence Fee: Covers ongoing training, care, vet expenses, and professional management of the horse.

  4. Organizational & Experiential Fee: Legal, compliance, and the cost of exclusive ownership experiences for investors.

  5. Operating Reserve: Funds the ongoing expenses such as training, transport, insurance, and competition fees.

Why Invest with New West?

Own a Piece of the West: Become part of a legacy rooted in the traditions and values of the American West.

Accessible Investment: Start with as little as $313 per share and enjoy professional horse ownership without the hefty costs.

Transparent & Secure: Every offering is SEC-qualified, with full transparency on costs, earnings, and asset management.

Share in the Success: Whether it’s competition victories or breeding income, you get a stake in the rewards.

Your Journey Starts Here

When you invest with New West, you’re not just buying shares—you’re investing in tradition, performance, and the future of Western sports.

Join us today, and own a piece of the American West.

FAQs

How is my investment structured?

Each investment is structured as a Series LLC Interest, which means:

  • Each horse is owned under a separate legal entity (Series).

  • Your investment is limited to that specific horse and does not provide equity in the entire company.

  • Your risk is isolated to the specific Series in which you invest.

Is this investment regulated?

Yes. Our offerings are conducted under SEC Regulation Crowdfunding (Reg CF), allowing non-accredited investors to participate. However, these investments are not registered with the SEC, and regulatory oversight is limited.

What happens if the horse is sold?

If the horse is sold, the proceeds (after expenses and fees) will be distributed among the Series LLC Interest holders based on their ownership percentage.

Do I have any say in management decisions?

No. The Manager (Cowboy Capital LLC) retains full discretion over horse-related decisions, including competition entries, training, and potential sales. Investors do not have voting rights in day-to-day operations.

Are there ongoing costs?

No additional capital contributions are required after your initial investment. However, if expenses exceed projections, the Manager may decide to issue additional Interests to cover costs, which could dilute your ownership percentage.

What is Cowboy Capital?

Cowboy Capital is a crowdfunding platform that allows individuals to invest in cutting horses without the significant financial burden of full ownership. Through fractionalized ownership, investors can experience the thrill of horse ownership and potentially benefit from prize winnings, breeding revenue, and sponsorship deals.

How does investing in a cutting horse work?

Each offering corresponds to a specific horse or group of horses. Investors purchase Series LLC Interests, which represent fractional ownership in a particular horse. If the horse competes successfully, is bred, or sold, investors may receive distributions from the proceeds..

What do I get as an investor?

Fractional ownership in a competitive cutting horse.

  • Access to exclusive behind-the-scenes content, including trainer updates and competition insights.

  • Potential financial returns from winnings, sponsorships, and future sales.

  • VIP event access at major cutting horse competitions.

What are the risks involved?

Investing in cutting horses carries risks, including:

  • No guaranteed returns—horses may not perform as expected.

  • Injury, illness, or death—these are living animals subject to unforeseen circumstances.

  • Market volatility—the value of a horse can fluctuate based on competition success and breeding potential.

  • Liquidity risk—there is no secondary market for selling your interest.

Can I sell my investment?

No. At this time, there is no secondary market for reselling your interest. Investors should expect to hold their Interests until a liquidity event (sale of the horse) occurs.

What happens if the horse gets injured?

Injuries are an inherent risk in horse competitions. If an injury prevents the horse from competing or breeding, it may be retired, which could reduce or eliminate any potential returns.

Is insurance provided?

Insurance may or may not be purchased for each horse. If a horse is not insured and suffers an accident, investors bear the financial loss.

How do I make money from this investment?

There are four potential revenue streams:

  1. Competition winnings – If the horse wins prize money, investors may receive a share.

  2. Breeding rights – If the horse has a successful career, breeding fees could generate income.

  3. Sponsorship & marketing deals – Any revenue from sponsorships may be distributed.

  4. Final sale proceeds – If the horse is sold, investors share in the net proceeds.

How is my investment structured?

Each investment is structured as a Series LLC Interest, which means:

  • Each horse is owned under a separate legal entity (Series).

  • Your investment is limited to that specific horse and does not provide equity in the entire company.

  • Your risk is isolated to the specific Series in which you invest.

NOTICES

With regard to communications by Cowboy Capital LLC on the Cowboy Capital Platform to gauge interest in a potential securities offering pursuant to the Regulation CF exemption from the registration requirements of the Securities Act, including opportunities to “reserve” securities as indications of interest in the potential offering, please note:

No money or other consideration is being solicited, and if sent in response, it will not be accepted.

No sales will be made or commitments to purchase accepted until the offering statement for the potential offering is qualified by the U.S. Securities and Exchange Commission (SEC).

Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance is given after the qualification date.

An indication of interest is non-binding and involves no obligation or commitment of any kind.

View filing here.


INVESTMENT RISKS & DISCLAIMERS

All investors using the Cowboy Capital Platform must acknowledge and accept the high risks associated with investing in securities offered through Cowboy Capital LLC. These risks include, but are not limited to:

Holding your investment for months or years with limited or no ability to resell.

The possibility of losing your entire investment.

You must have the financial ability to bear a total loss of your investment without affecting your lifestyle.

The Cowboy Capital Platform may contain forward-looking statements, which are not guaranteed.

Potential investors should carefully read all investment documents provided to them. Cowboy Capital LLC is not an investment advisor, broker-dealer, or crowdfunding portal and does not engage in any activities requiring such registration.

All investors should independently determine whether an investment is appropriate based on their own evaluation and analysis.

Securities are being offered and sold only in jurisdictions where such offers and sales are permitted. It is solely your responsibility to comply with the laws and regulations of your jurisdiction of residence. You are strongly advised to consult your legal, tax, and financial advisors before investing.

MULTIPLE OFFERINGS & SEC FILING DISCLOSURE

Multiple offerings of securities may be conducted on the Cowboy Capital Platform. Prior to making an investment, investors should review a copy of the current offering circular relating to those securities included in the corresponding offering statement filed with the U.S. Securities and Exchange Commission (SEC).

To access the offering statement and review regulatory filings, please visit the following URL:


Accredited Investor Definition

 

According to Rule 501(a) of Regulation D under the Securities Act, an “accredited investor” is any person who comes within any of the following categories at the time of the sale of the securities to that person:

 

(1)                 Any bank as defined in section 3(a)(2) of the Securities Act, or any savings and loan association or other institution as defined in section 3(a)(5)(A) of the Act whether acting in its individual or fiduciary capacity; any broker or dealer registered pursuant to section 15 of the Securities Exchange Act of 1934; any insurance company as defined in section 2(13) of the Securities Act; any investment adviser registered pursuant to section 203 of the Investment Advisers Act of 1940 or registered pursuant to the laws of a state; any investment adviser relying on the exemption from registering with the Commission under section 203(l) or (m) of the Investment Advisers Act of 1940; any investment company registered under the Investment Company Act of 1940 or a business development company as defined in section 2(a)(48) of that act; any Small Business Investment Company licensed by the U.S. Small Business Administration under section 301(c) or (d) of the Small Business Investment Act of 1958; any Rural Business Investment Company as defined in section 384A of the Consolidated Farm and Rural Development Act; any plan established and maintained by a state, its political subdivisions, or any agency or instrumentality of a state or its political subdivisions, for the benefit of its employees, if such plan has total assets in excess of $5,000,000; any employee benefit plan within the meaning of the Employee Retirement Income Security Act of 1974 if the investment

decision is made by a plan fiduciary, as defined in section 3(21) of such act, which is either a bank, savings and loan association, insurance company, or registered investment adviser, or if the employee benefit plan has total assets in excess of

$5,000,000 or, if a self-directed plan, with investment decisions made solely by persons that are accredited investors;

 

(2)                 Any private business development company as defined in section 202(a)(22) of the Investment Advisers Act of 1940;

 

(3)                 Any organization described in section 501(c)(3) of the Internal Revenue Code, corporation, Massachusetts or similar business trust, partnership, or limited liability company, not formed for the specific purpose of acquiring the securities offered, with total assets in excess of $5,000,000;

 

(4)                 Any director, executive officer, or general partner of the issuer of the securities being offered or sold, or any director, executive officer, or general partner of a general partner of that issuer;

 

(5)                 Any natural person whose individual net worth1, or joint net worth2 with that person's spouse or spousal equivalent3, at the time of his purchase exceeds $1,000,000;

 

(6)                 Any natural person who had an individual income in excess of $200,000 in each of the two most recent years or joint income with that person's spouse or spousal equivalent in excess of $300,000 in each of those years and has a reasonable expectation of reaching the same income level in the current year;

 

(7)                 Any trust, with total assets in excess of $5,000,000, not formed for the specific purpose of acquiring the securities offered, whose purchase is directed by a sophisticated person as described in §230.506(b)(2)(ii);

 

(8)                 Any entity in which all of the equity owners are accredited investors;

 

(9)                 Any entity, of a type not listed in paragraphs (1), (2), (3), (7), or (8), not formed for the specific purpose of acquiring the securities offered, owning investments4 in excess of $5,000,000


  (1)                 Any natural person holding in good standing one or more professional certifications or designations or credentials from an accredited educational institution that the Commission has designated as qualifying an individual for accredited investor status, which currently consists of a Series 7, Series 65, or Series 82 license;

 

(2)                 Any natural person who is a “knowledgeable employee5,” as defined in rule 3c5(a)(4) under the Investment Company Act of 1940 (17 CFR 270.3c-5(a)(4)), of the issuer of the securities being offered or sold where the issuer would be an investment company, as defined in section 3 of such act, but for the exclusion provided by either section 3(c)(1) or section 3(c)(7) of such act;

 

(3)                 Any “family office,” as defined in rule 202(a)(11)(G)-1 under the Investment Advisers Act of 1940 (17 CFR

275.202(a)(11)(G)-1): (i) With assets under management in excess of $5,000,000, (ii) That is not formed for the specific purpose of acquiring the securities offered, and (iii) whose prospective investment is directed by a person who has such knowledge and experience in financial and business matters that such family office is capable of evaluating the merits and risks of the prospective investment; and

 

(4)                 Any “family client,” as defined in rule 202(a)(11)(G)-1 under the Investment Advisers Act of 1940 (17 CFR

275.202(a)(11)(G)-1)), of a family office meeting the requirements in paragraph (12) and whose prospective investment in the issuer is directed by such family office pursuant to paragraph (12)(iii).

               Any natural person holding in good standing one or more professional certifications or designations or credentials from an accredited educational institution that the Commission has designated as qualifying an individual for accredited investor status, which currently consists of a Series 7, Series 65, or Series 82 license;

 

(2)                 Any natural person who is a “knowledgeable employee5,” as defined in rule 3c5(a)(4) under the Investment Company Act of 1940 (17 CFR 270.3c-5(a)(4)), of the issuer of the securities being offered or sold where the issuer would be an investment company, as defined in section 3 of such act, but for the exclusion provided by either section 3(c)(1) or section 3(c)(7) of such act;

 

(3)                 Any “family office,” as defined in rule 202(a)(11)(G)-1 under the Investment Advisers Act of 1940 (17 CFR

275.202(a)(11)(G)-1): (i) With assets under management in excess of $5,000,000, (ii) That is not formed for the specific purpose of acquiring the securities offered, and (iii) whose prospective investment is directed by a person who has such knowledge and experience in financial and business matters that such family office is capable of evaluating the merits and risks of the prospective investment; and

 

(4)                 Any “family client,” as defined in rule 202(a)(11)(G)-1 under the Investment Advisers Act of 1940 (17 CFR

275.202(a)(11)(G)-1)), of a family office meeting the requirements in paragraph (12) and whose prospective investment in the issuer is directed by such family office pursuant to paragraph (12)(iii).